Amazon Prime Day has become somewhat of a major event, and this year was no different. Numerous items were heavily discounted includes gaming devices like the Xbox One S. The Xbox One S Starter Bundle — which came with Rare Reply — was available for $229.99. Due to this, many gamers picked it up. It was so popular in fact that it became the best-selling video game item on Amazon. Even Aaron Greenberg, the General Manager of Games Marketing at Microsoft, commented on its success. It even beat the Nintendo Switch and ever-popular gift cards!
It’s great to see so many gamers pick up the Xbox One S. Hopefully Microsoft will be able to carry that momentum forward even after Amazon Prime Day ends. The significant price cut triggered a wave of sales and that seems to be a sound strategy to get the console into more homes.
Before E3 2018, many gamers were questioning the future of the brand because it was unclear if the first-party situation would ever change. When Phil Spencer announced the acquisition of talented teams like Ninja Theory and Playground Games, all doubts were put to rest. Here’s hoping that the company decides to pick up more studios and become a first-party powerhouse like Sony.
Did you pick up an Xbox One S on Amazon Prime Day? Let us know.
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