Start Date, Early Deals and More


Amazon’s fourth Prime Day celebration is just a few days away. The 36-hour event is scheduled to start Monday, July 16 at 3pm ET and last through Wednesday, July 18 at 3am ET. That makes this the longest Prime Day ever for the e-tailer. 

New for 2018, Prime members will also be able to find deals offline at Whole Foods locations nationwide. On Prime day proper, shoppers will enjoy an extra 10 percent off items (in addition to the 10 percent members are currently saving). But make no mistake, the best deals will be online, and to kick things off Amazon is releasing a new batch of deals every day until Prime Day. The best deal we’ve seen so far is the Echo Show for $100 off. Remember that this discount is for Prime members only.

So what can you expect from this year’s deal-a-thon? We’re here to tell you everything you need to know about Amazon’s summer event. 

Early Deals

Now that Fourth of July sales are over, Prime Day is taking the main stage and Amazon is celebrating its big day with a pre-Prime Day deal tease. This is similar to Amazon’s 2017 gameplan, when the e-tailer began offering Prime Day-worthy deals two weeks before the actual Prime Day date.

And whereas last year the 1st-gen Echo hit an all-time price low days before Prime Day 2017, this year it’s the Echo Show which is getting a $100 price cut through Prime Day. That’s the best price ever for Amazon’s smart device. (It beats the previous all-time low by $20). Below you’ll find some of our favorite early deals:


Amazon recently announced a new Fire HD 10 Kids Tablet for $199.99. It’s the biggest and fastest kids tablet in Amazon’s lineup. It’s also already on sale. You can get the Fire HD 10 Kids Tablet 2-Pack for $299.98, which is $100 cheaper than buying them separately.

As mentioned earlier, Amazon has also commenced giving Prime subscribers 10 percent off discounts on items at Whole Foods nationwide. Savings at the Amazon-owned supermarket are the latest perk for Prime members. This includes discounts on seafood, meats, produce, and more. We tested it out and all you need to do is download the Whole Foods app (iOS or Android) and follow the simple instructions to sync it with your Prime account. That generates a bar code on the app that can then be scanned at any Whole Foods checkout. Alternatively, you can sync your phone number with your Prime account and give the cashier your phone number at checkout to activate any savings. 

Amazon Trade-In is also offering a $35 bonus when you trade-in your old streamer and purchase a new Fire TV 4K or Fire TV Cube. The $35 credit is in addition to the appraised value of your old device (most working units will fetch you up to $2.99). After combined discounts, you can get a Fire TV Cube for $82 (it’s lowest price to date) or a Fire TV 4K for $32, which is lower than its usual $45 sale price.  

Finally, Amazon recently launched two new online stores. Its Back to School hub is designed for kindergarten through 12th grade students, whereas its Off to College hub offers everything from small kitchen appliances to laptops. We’ll be rounding up the best Amazon back-to-school deals as they’re announced. 

What is Amazon Prime day?

Amazon Prime Day is an all-day, online-deals event that debuted on July 15, 2015, to celebrate Amazon’s 20th birthday. Amazon described it as a “global shopping event, offering more deals than Black Friday, exclusively for Prime members.” 

As the name suggests, the event is only open to Amazon Prime members ($119 per year or $12.99 per month). However, if you don’t have a Prime account, you can sign up for one or get a free trial here. Students with an active .edu address can also save 50 percent with a student Prime membership ($59 per year or $6.49 per month). 

What’s new with Prime Day 2018?

Prime Day 2018 will be different from previous Prime Day celebrations in a multitude of ways.

It’s longer: First, at 36 hours it’ll be six hours longer than last year and the longest Prime Day on record.

Free multi-city events: Amazon is sending giant “Smile” boxes to five cities across the world including New York, Los Angeles, London, Milan, and Tokyo. The boxes will be opened prior to Prime Day (New York’s box — which is located in DUMBO, Brooklyn) will be “unboxed” on July 11. Each box will be an actual event based on a Prime perk. For instance, one could be a free concert (Prime Music), whereas another could be related to video games (Twitch). If you live in one of the cities, you can keep track of the dates for each unboxing here.

Prime Day Launches: Various brands will take advantage of Prime Day to launch new products. A few confirmed product launches include the Delta Single Handle Touch Alexa-Activated Faucet ($499.99), Tewell Detachable Bluetooth Sound Bar ($109.99), Crayola 60th Anniversary Crayon Set ($10.99), and this Coleman RoadTrip Portable Stand-Up Propane Grill ($229.99). All of Amazon’s launches can be found here.

Whole Foods deals: On Prime Day, Whole Foods shoppers will enjoy an extra 10 percent off select items (in addition to the 10 percent members are currently saving). Moreover, from July 14 through July 17, Amazon Prime Rewards Visa card members — who are also Prime members — will get 10 percent back on purchases when shopping at Whole Foods. Normally, it’s restricted to 5 percent. Add all these numbers up and that means Prime members could wind up saving up to 30 percent at Whole Foods on Prime Day.

MORE: Best Tech Deals of Today

Is Prime day really just about the discounts?

The purpose of Prime Day is simple — to promote Amazon’s Prime subscription service, which just underwent a price increase earlier this spring.  

Studies have shown that Prime customers spend more than twice what nonmembers do, so it’s no wonder Amazon is trying to spread the Prime love as much as it can.

How will I know if the deals are any good?

There’s no doubt that you’ll find great deals on Prime Day. We just recommend you shop with caution, because not every deal will be a good deal. Make a list of the items you’d like to buy and stick to it. 

Also, tools like CamelCamelCamel — a site that tracks the price history of many Amazon products — can help you spot fake deals from true price drops.

You’ll also want to put in your bookmarks; this site can help determine whether the Amazon user reviews for a given product are legit or fake.

We’ve also created this list of Amazon devices and their lowest prices to date, so when you see these items on sale on Prime Day, you’ll know whether it’s a decent price drop or a deal worth skipping. 

Smart Home

  • Echo Dot: $29.99
  • Echo: $79.99
  • Tap: $79.99
  • Cloud Cam: $99.99
  • Echo Spot: $103.99 
  • Echo Plus: $119.99
  • Echo Show: $149.99


  • Fire TV Stick: $24.99
  • Fire TV with 4K: $44.99


  • Fire 7: $29.99
  • Fire HD 8: $49.99

How popular is Prime Day?

Prime Day has been a massive success for Amazon. In 2017, the 30-hour event saw sales growth of more than 60 percent when compared to Prime Day 2016. According to Amazon, “tens of millions” of Prime members made a purchase on Prime Day 2017, which was 50 percent higher than Prime Day 2016. 

The event was the biggest shopping day for many of Amazon’s devices including the Echo, Fire tablets, and Kindle devices. However, according to Amazon, the company’s most purchased item on Prime Day 2017 was the Echo Dot. 

Outside of Amazon’s own devices, Prime Day also saw record sales of the InstantPot DUO80 7-in-1 Programmable Pressure Cooker and the 23andMe DNA Test Kit. The e-tailer also sold a record 3.5 million toys.

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