Samsung’s new AI assistant Bixby is supposed to rival Google Assistant and Amazon Alexa, but it is still an unproven feature on a widely praised device: the Galaxy S8. The latest Samsung flagship has been on the market for three months, but Bixby wasn’t ready by the time it was launched in the US. Despite the delays, Bixby Voice features are now rolling out to all S8 and S8+ devices in the US.
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Bixby Voice finally rolling out in US after months of delays
Bixby wasn’t launched when the Galaxy S8 came out in the US in April. Samsung’s plan was to roll out the voice-activated assistant a month late, in May. But, Bixby Voice has taken a full three months after the launch of the S8 to arrive finally. This has been frustrating for those who have already received their Galaxy S8 units, but good news for those who have been rooting for Google Assistant to win the AI battle.
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As of June 19, an update bringing Bixby Voice is rolling out over-the-air to all Galaxy S8 and S8+ devices in the US. The voice control features arriving are the same as what was made available to a limited group of beta testers over the past few weeks. One key differentiating feature from the competition is that it can control things on your phone, rather than just fetch information from the internet for you. We will find out over the coming weeks if the feature is truly useful, and if the kinks leading to the delays have truly been worked out yet.
According to the Wall Street Journal, the reason for the most recent delay of the launch of the Bixby Voice feature was that Bixby was having trouble with the English language. Unlike Siri and Google Assistant, it had problems with grammar and syntax when forming sentences in English.
The Bixby button: Samsung doesn’t want you to remap it
Some have been trying to remap the physical button on the phone so it can become more useful. Samsung doesn’t seem too happy about that.
In early April, we first learned it was possible to use the All in One Gestures app to remap the Bixby button. This app, and others like it, work by intercepting button press events with Accessibility Services, then remapping them to perform another function. An S8 owner and app developer using Canadian carrier Telus received the latest system update from Samsung (NRD90M.G950WVLU1AQD9), and he reports that the update has already blocked the ability to remap the Bixby button (without root) just a couple of weeks after users discovered they could actually do this in the first place.
This almost certainly won’t be limited to a specific carrier, as this was a swift and deliberate act by Samsung. A Samsung employee responsible for the reviews program in the US tweeted a confirmation that the ability to remap the button has been removed, and it won’t be officially supported down the line.
@geoff5093 @Lostatsea1923 @One3OneKing @droid_life It was exploiting a system-level behavior. That behavior has been changed. Can’t say it will never happen, but we won’t officially support.
— Philip Berne (@philipberne)
April 17, 2017
This move was clearly done to encourage S8 owners to use Bixby, but it’s not likely to achieve that goal. The only people who would be remapping the button are those who go out of their way to download a third party app just to do so. Samsung is deliberately blocking their ability to customize their phone, and doing so isn’t going to make people want to use the Bixby button, it’s only going to alienate them. Samsung is showing that it cares more about forcing a feature on people that they don’t want than pleasing its customers who only want their very expensive phone to be a little bit more useful.
What do you think of Samsung blocking the ability to remap the Bixby button? Is it a smart strategic move or just a disappointment for users? What do you think of the Bixby delays? Let us know in the comments below.
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